Do you ever click on a Google search result and notice a star rating and number of reviews next to the link?
All brands and products that have earned one of Google’s beautiful yellow stars that appear just below search results deserve the trust of their customers.
And you won’t believe how simple it is to introduce these stars to your store!
Sites that have star ratings in search use a reviews snippet to generate ratings and signal to Google to display this rich snippet alongside the search result.
The value of customer reviews
eCommerce businesses live and die by their star ratings. A study by BrightLocal found that 88% of consumers trust online reviews as much as personal recommendations, and that’s just one source of customer feedback.
Customers rely on star ratings to quickly determine whether a product or service is worth their time and money. In fact, 63% of customers said they are more likely to purchase from a site with higher ratings.
There are several reasons why star ratings are so important for eCommerce businesses. First, they provide an immediate indication of quality. Second, they build trust with potential customers. And finally, they can help businesses attract new customers and improve conversion rates.
Star ratings should be taken seriously by any eCommerce business that wants to succeed in the digital age.
Incorporating Google’s star ratings into search results has increased the click-through rate for some businesses by as much as 30 percent.
If you display the average rating of your products or brand, you are effectively referring people to them. When compared to making an independent purchase, people are more likely to buy something after a friend recommends it to them. This also holds true for complete strangers.
A search result with a high star rating is more likely to be trusted by the user than one without any ratings at all.
It’s reassuring (and makes you more likely to click)!
Also Read: What is Google Search May 2022 Broad Core Update?
Why do you need Google reviews in SERP and how do you get them?
If you’re running a business, it’s important to make sure that your online presence is strong. One way to do this is to make sure that you have plenty of Google reviews.
Google reviews can help you boost your SERP ranking, which means that more people will see your listing when they search for relevant keywords. Additionally, Google reviews can help build trust with potential customers. If potential customers see that others have had a positive experience with your business, they’re more likely to give you a try.
So if you’re looking to improve your online visibility and build customer trust, it’s important to make sure that you have plenty of Google reviews.
Here are the advantages of having Google reviews stars in the search engine results page (SERP), despite our having shown you how crucial this is for your company.
When ratings are there, it will:
- It will appear on Google Maps
- Increase the number of people who click on your ads (CTR)
- To improve your visibility in local search results.
- Gain trust and credibility.
- Get the word out about reviews (especially positive reviews)
- Increase your site’s overall effectiveness in search engine optimization for online stores
- Do you want to know how to make your website search results more attractive with rich snippets featuring stars?
How do star ratings in Google Search results work?
A “star snippet” is a particular Google search result that includes structured data-based supplementary information.
When someone searches for your product, service, or business, Google will also display a star rating scheme that resembles stars directly below the page title and indicates to users that this website is reliable.
Social proof is one of the most persuasive indicators to search engine users that your website is worthwhile.
Human psychology dictates that if visitors see that others enjoy your website, they are more likely to click on it.
How to obtain star ratings on Google Search
If you want your product ratings to appear in Google search results, you must:
1. Make sure you have up-to-date Product structured data on your site
2. Use a Google Merchant Center account to submit your products
3. Ensure that your site is eligible for product ratings
4. Take the time to collect high-quality reviews from customers
Make sure you have up-to-date Product structured data on your site
Product structured data is a code that you can add to your website to help Google understand your products and services.
This can be extremely helpful if you want to appear in Google Shopping or other product-related searches.
Adding structured data to your site is fairly simple, and there are numerous online resources that can provide further instructions. However, it’s important to keep your structured data up to date, as Google may penalize websites that contain outdated or inaccurate information.
Therefore, if you sell products or services online, make sure to regularly check your structured data and update it as needed.
Doing so will help ensure that your site continues to rank highly in Google searches.
Also Read: Why Local SEO Marketing is Important For Your Business
Use a Google Merchant Center account to submit your products
If you want your product ratings to appear in Google search results, you must submit your products to the Google Merchant Center.
The Merchant Center is a free tool that allows businesses to upload product information and images. This information is then used by Google to generate product listings in search results.
To submit your products to the Merchant Center, you’ll first need to create a free account. Once you have an account, you can begin adding your products.
Adding products to the Merchant Center is relatively simple and can be done by following the instructions on the site. However, it’s important to make sure that your product information is accurate and up-to-date, as Google may remove inaccurate listings.
Optimize your product pages
In addition to the above steps, you can also optimize your product pages to help improve your product ratings.
Some things you can do to optimize your product pages include:
– Use keyword-rich titles and descriptions
– Include high-quality product images
– Use positive customer reviews
By optimizing your product pages, you can help improve your product ratings and increase your chances of ranking highly in Google search results.
Product ratings are an important part of the ranking process, and by following the above steps, you can help improve your product ratings.
However, it’s important to remember that product ratings are just one part of the ranking process. In order to rank highly in Google search results, you’ll need to ensure that your product pages are optimized for the search engine.
Take the time to collect high-quality reviews from customers
In order for your product ratings to appear in Google search results, you must first get reviews from customers.
There are a number of ways to get reviews, but the easiest way is to simply ask your customers to leave a review after they’ve made a purchase.
You can also offer incentives for customers to leave a review, such as discounts or free shipping. However, it’s important to make sure that your reviews are genuine and not incentivized, as Google may remove fake reviews.
Once you’ve collected some reviews, you can then submit them to Google. Google will then review the reviews and decide whether or not to include them in search results.
Getting product reviews can be a bit of a challenge, but it’s important to remember that reviews are an important part of the ranking process. Therefore, if you want your product ratings to appear in Google search results, make sure to get some reviews from customers.
Also Read: 12 SEO Audit Tools to Use for Website Analysis & Optimization
Add the aggregate Rating schema markup
If you want your product ratings to appear in Google search results, you must add the aggregateRating schema markup to your website.
The aggregateRating schema markup is a code that you can add to your website to tell Google that your site contains ratings. By adding the aggregateRating schema markup, you can help improve your product ratings and increase your chances of ranking highly in Google search results.
To inform Google where the reviews are located on your page by including the aggregate rating value in your LocalBusiness schema markup.
To accomplish this, you may require a rudimentary markup understanding or a corresponding plugin.
Additionally, you must choose which “Aggregate Rating” Schema code is optimal for your case.
It’s vital to keep in mind that there are multiple entity kinds for which you can utilize ratings using Schema markup, and that each of these object types has different characteristics and criteria, both Schema code requirements and Google requirements.
Verifying your schema markup
As the owner or developer of a website, it is important to make sure that your schema markup is valid. This can be done using the W3C Markup Validation Service.
Simply enter the URL of your page into the service, and it will check the markup for you. If there are any errors, they will be listed on the page. You can then go through and fix them, and re-check the page until it is valid.
Once your schema markup is valid, you can be confident that it will be correctly interpreted by search engines and other applications.
As a result, your website will be more visible and easier to use for your customers.
What to do if Google rating is not showing up?
If you’re not seeing your product ratings in Google search results, there are a few things you can do.
First, check to make sure that you’ve added the aggregateRating schema markup to your website. If you haven’t added the aggregateRating schema markup, Google will not be able to display your product ratings in search results.
Additionally, you can try submitting your product reviews directly to Google. Google will then review the reviews and decide whether or not to include them in search results.
Finally, make sure to monitor your product ratings on a regular basis. Product ratings can change over time, and if you receive negative reviews, you’ll want to address them quickly.
By following the above steps, you can help improve your product ratings and increase your chances of ranking highly in Google search results.
Conclusion
Product ratings are an important part of the ranking process, and by following the above steps, you can help improve your product ratings.
So, to sum up, the whole thing here are the rules to follow to increase the likelihood of having star ratings appear in Google search results:
- Make sure to put the reviews in a prominent place on your site by making a reviews page.
- Consider only reviews submitted directly to the company’s site when calculating the overall rating markup.
- Make sure users can easily access the ratings you’ve assigned.
Get in touch with 1Solutions today if you require assistance with the implementation of efficient SEO strategies, such as a powerful product reviews app that provides an advantage over the competition and aids in making star ratings appear on Google searches.
