Infographics Design Services - Data That Gets Shared

A standard single infographic (one topic, one format) typically takes 3 to 5 business days from brief and content sign-off to final delivery. Complex infographics with custom illustration, original research data, or multiple platform variants take 5 to 7 business days. Rush delivery within 24 to 48 hours is available for simpler projects. Timeline begins when we have the content and data - not from enquiry. If you need content strategy and data research first, add 2 to 3 days for that phase.

For us to design your infographic we need: the data or content you want to visualise (statistics, survey results, process steps, timeline events, comparison points); the intended use (blog post, social media, link building campaign, presentation, report); target audience (consumer vs B2B vs investor vs internal); your brand assets (logo, colour palette, fonts, brand guidelines); and any reference infographics you like the style of. If you have raw data but no narrative structure, we can help organise it - but the underlying content needs to come from you.

Yes - high-quality infographics are one of the most effective content formats for earning backlinks. When an infographic presents genuinely useful, original data in a visually compelling format, other websites republish it with a link back to the original source. This earns natural editorial backlinks - the most valuable type for SEO. For link building campaigns, we design infographics specifically optimised for outreach: covering trending topics, presenting original research, using visual styles that editorial teams trust, and including clean embed code that makes republication frictionless. Many of our clients' most-linked pieces of content are infographics.

Yes. Social media infographic formats differ from long-form web infographics. For Instagram, we create square (1:1) and portrait (4:5 or 9:16 Stories) formats - often as carousel sequences where each slide presents one data point. For LinkedIn, we create document carousel posts (PDF infographic slide decks) and square or portrait feed graphics. For Twitter/X, we design landscape or square formats that are readable as thumbnails. For Pinterest, we use tall portrait formats (2:3 or 3:4 aspect ratio) that perform best on the platform. We deliver each infographic in the correct dimensions and file specifications for every platform you need.

Standard delivery includes: PNG (web-optimised, transparent background option); JPG (smaller file size for web embeds); PDF (print-ready, vector-based); SVG (for web embeds requiring scalability); and the source file (Figma or Adobe Illustrator) so you can make future edits. Social media variants are delivered in platform-specific dimensions and file sizes. For print use (reports, brochures, exhibition graphics) we deliver CMYK PDF files at 300 DPI. All deliverables are included in the project fee - no extra charges for format variations.

We offer both. Design-only: you provide the data, statistics, and content - we handle structure and visual design. Design + content strategy: we research the topic, identify the most compelling publicly available statistics, develop the narrative structure, and write the copy - then design the full infographic. Research-led infographics based on original survey data (your commissioned surveys) or proprietary data analysis are also available with longer lead times. The content-first approach typically produces higher-quality link bait because we target topics with proven demand and available data.

Yes. Animated infographics (typically MP4 or GIF format) work well for social media - motion draws attention in feeds and increases stop-scroll rates. Interactive HTML infographics allow users to hover for data details, filter by category, or scroll through animated data reveals - ideal for high-traffic blog posts and resource pages. Both formats require longer production time and are priced separately from static infographics. We recommend static infographics for most link building and social media use cases, with animation reserved for hero content pieces where the production investment is justified by the distribution strategy.