Magento is an e-commerce platform that helps businesses to create and manage their online stores.
It offers a wide range of features and tools, which can be customized to suit the specific needs of each business.
Magento is used by many small and large businesses around the world, and its popularity has grown in recent years due to its flexibility and scalability.
While Magento is not the only e-commerce platform available, it is one of the most popular and widely used platforms due to its ease of use and comprehensive functionality.
If you are considering setting up an online store, Magento should be high on your list of options.
Key Magento Statistics
- On average, Magento-using merchants grow three times faster.
- Magento is the third most-used eCommerce platform around the world.
- Magento is utilized by 0.7% of the Internet.
- Magento represents 12 percent of all eCommerce websites or 1.2% of the CMS market.
- The US is home to 11% of the sites that use Magento.
- As Magento adoption nearly doubled between 2017 and 2018, it is likely that these figures will increase.
- To be exact, more than 250,000 active websites use Magento however, only 11,000 of those websites utilize Magento 2.
- Magento is used by big companies like Ford, Omega Watches, Christian Louboutin, and Bulgari.
- In the past year, close to 7,500 customers have switched from OpenCart, osCommerce, and VirtueMart to Magento.
Reason to Choose Magento’s Ecommerce
1. Easy Multistore eStore Management
As the owner of multiple e-commerce stores, you know that managing them can be a full-time job. Magento’s Multi-Store feature lets you manage multiple stores from a single backend, making it easy to keep track of inventory, orders, customers, and more.
You can also use Magento’s powerful marketing tools to promote your products across all of your stores, driving traffic and increasing sales.
Whether you’re managing a small set of stores or a large multi-national e-commerce empire, Magento’s Multi-Store feature can help you save time and keep your business running smoothly.
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2. Open-source platform
Magento Community Edition is an open-source platform, which means that it is free to download and use. This makes it an ideal solution for businesses of all sizes, from small businesses to large enterprises.
The open-source nature of Magento also means that there is a large community of developers and users who can offer support and assistance when needed.
If you’re looking for an e-commerce platform that is both powerful and cost-effective, Magento is a great option.
3. Highly Scalable
Magento is a robust eCommerce platform that is highly scalable and can be customized to suit the needs of businesses of all sizes.
It offers a wide range of features and functionality, making it an ideal choice for businesses that are looking to grow their online presence.
Magento’s scalability means that it can easily handle increased traffic and sales, making it a great option for businesses that are looking to expand their operations.
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4. SEO-Friendly
It offers a range of features that can help you to optimize your site for search engines, including built-in SEO tools and the ability to create custom URL keys.
Magento’s SEO-friendly design can help you to increase traffic to your site, leading to more sales and customers.
5. Comprehensive Feature Set
Magento offers a comprehensive set of features that can help you to create a successful online store.
Its powerful marketing and merchandising tools can help you to drive traffic and sales, while its built-in payment and shipping integrations make it easy to accept payments and ship products to your customers.
Magento’s wide range of features makes it a great choice for businesses of all sizes, from small businesses to large enterprises.
6. Mobile-Friendly
Magento’s mobile-friendly design ensures that your online store can be accessed and used on all devices, including smartphones and tablets.
This is important as more and more people are using mobile devices to access the internet, and you want to make sure that your site is accessible to as many people as possible.
Magento’s mobile-friendly design can help you to increase traffic and sales, as well as improve customer satisfaction.
7. Highly Customizable
Magento is a highly customizable eCommerce platform. This means that businesses can tailor their site to their specific needs and requirements.
With Magento, businesses can create a completely unique and customized eCommerce experience for their customers.
In addition, Magento’s highly customizable nature makes it easy for businesses to add new features and functionality to their site.
Businesses can easily find an extension or plugin that will add the desired functionality to their site.
The highly customizable nature of Magento is one of the main reasons why it is such a popular eCommerce platform.
8. Easy to Use
Magento is designed to be easy to use, even for those with no technical experience.
Its user-friendly interface makes it simple to add and manage products, customers, orders, and more.
Magento’s easy-to-use design can help you to save time and money, as well as improve your store’s efficiency.
9. Easy third-party integration
Magento’s open-source architecture makes it easy to integrate with third-party applications and services.
This includes popular payment gateways, shipping carriers, accounting software, and more.
Integrating your Magento store with third-party applications can help you to automate your operations and improve your store’s efficiency.
10. Robust Security
Magento is a secure eCommerce platform that offers a range of features to help keep your store and customer data safe.
Its built-in security measures include data encryption, password protection, and the ability to create user roles and permissions.
Magento’s robust security can help you to protect your store from hackers and malware, as well as meet compliance requirements.
11. Multilingual/multicurrency Support
As an eCommerce platform, Magento is used by businesses all over the world.
In order to cater to its global customer base, Magento offers built-in support for multiple languages and currencies. This means that businesses can operate in multiple languages, and accept payments in multiple currencies.
This is a valuable feature for businesses with international customers, as it makes it easy to do business in multiple markets.
In addition, Magento’s multicurrency support helps to protect businesses from currency fluctuations.
By allowing businesses to set price ranges in multiple currencies, Magento gives businesses the flexibility they need to stay competitive in global markets.
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10. Advanced search
As anyone who has ever shopped online knows, finding the right product can sometimes be a challenge. However, Magento’s advanced search feature makes it easy for customers to find exactly what they’re looking for.
With just a few clicks, shoppers can narrow their search by product type, price, color, size, and more.
This ensures that they always find the perfect product to meet their needs. In addition, Magento’s search feature is constantly improving, so shoppers can always expect to find the latest and greatest products available.
Whether you’re looking for a specific item or just browsing for inspiration, Magento’s advanced search feature is the perfect way to find exactly what you’re looking for.
12. Simple checkout
Magento’s simple checkout process is designed to make it easy and fast for customers to complete their purchases.
With just a few clicks, shoppers can add items to their cart, enter their shipping information, and complete their payment.
In addition, Magento’s checkout process is secure and PCI compliant, so shoppers can rest assured that their personal and financial information is safe.
Magento’s simple checkout process is one of the many features that makes it a leading eCommerce platform.
13. Powerful marketing tools
Magento offers a powerful set of marketing tools to help businesses promote their products and services.
With Magento, businesses can create coupons and discounts, manage their email marketing, and track their SEO performance.
Magento’s marketing tools are designed to help businesses attract new customers and keep existing customers coming back for more.
14. Flexible pricing
Magento’s flexible pricing feature allows businesses to offer a variety of pricing options to their customers.
With Magento, businesses can create tiered prices, offer quantity discounts, and set up special promotions.
This flexibility gives businesses the ability to offer the perfect price for every customer. In addition, Magento’s pricing features are designed to help businesses maximize their profits.
By offering a variety of pricing options, businesses can encourage customers to buy more, buy higher-priced items, and take advantage of special promotions.
15. Quick loading speed
Magento’s quick loading speed is one of its most important features.
In today’s fast-paced world, customers expect websites to load quickly. If a website takes too long to load, customers will simply move on to another site.
Magento’s quick loading speed ensures that customers always have a positive experience on your site.
In addition, Magento’s quick loading speed can help to improve your site’s SEO ranking.
Search engines like Google consider site speed when determining where to rank a website in search results.
By offering a fast-loading website, Magento helps businesses to attract more customers and improve their bottom line.
16. Optimized for performance
Magento is optimized for performance, so businesses can rest assured that their site will always run smoothly.
Magento’s developers have worked hard to ensure that the platform is always up-to-date and running efficiently.
In addition, Magento’s developers regularly release new updates and security patches to keep businesses’ sites running smoothly and safely.
Magento’s performance is one of the many reasons why it is a leading eCommerce platform.
17. Wide range of Extensions
Magento’s wide range of extensions makes it easy for businesses to add new features and functionality to their site.
By being able to easily add new features, businesses can tailor their site to their specific needs and requirements.
In addition, the wide range of extensions available means that businesses are not limited by what Magento offers out of the box.
They can find an extension for almost anything they need. This makes Magento a very powerful eCommerce solution for businesses of all sizes.Azclass=”” id=”” flex_grow=”0″ top_margin=”20px” bottom_margin=”20px” width=”” alignment=”center” border_size=”” sep_color=”” hue=”” saturation=”” lightness=”” alpha=”” icon=”” icon_size=”” icon_color=”” icon_circle=”” icon_circle_color=””][/fusion_separator]
18. Simple Integration with Third-Party Services
Magento’s simple integration with third-party services makes it easy for businesses to add new features and functionality to their site.
With Magento, businesses can easily integrate with a variety of third-party services, such as payment gateways, shipping carriers, and customer support platforms.
This flexibility is one of the reasons why Magento is such a popular eCommerce platform. By being able to easily integrate with third-party services, businesses can tailor their site to their specific needs and requirements.
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19. Comprehensive community support
Magento’s comprehensive community support is one of its most important features.
The Magento community is a group of passionate developers and users who are always willing to help businesses with their Magento site.
If a business ever has a question or problem, they can simply post it in the Magento community forums and someone will always be there to help.
The Magento community is one of the many reasons why businesses choose Magento for their eCommerce needs.
Conclusion
Magento is a powerful eCommerce platform that offers businesses a wide range of features and functionality.
Magento’s flexibility, performance, and community support are just a few of the reasons why businesses choose Magento for their eCommerce needs.
If you’re looking for an eCommerce platform that can help you to grow your business, then Magento is the perfect solution for you.
