eBay Account Management That Maximises Sales Velocity and Seller Status

ACassini is eBay's search engine. It ranks listings based on a combination of listing quality (title keywords, item specifics, description completeness), seller performance metrics (feedback score, defect rate, late shipment rate), pricing competitiveness, and conversion rate. Sellers who optimise only for keywords while ignoring seller performance consistently see their listings buried despite good content.

ATo achieve Top Rated Seller status, you need a minimum of 100 transactions and $1,000 in sales in the past 12 months, a defect rate below 0.5 percent, a late shipment rate below 3 percent, and cases closed without seller resolution below 0.3 percent. TRS status provides a 10 percent final value fee discount and the gold TRS badge in search results, which measurably increases click-through rate.

AeBay Promoted Listings Standard is a pay-on-sale advertising format — you only pay a percentage of the sale price when a buyer clicks your promoted listing and purchases within 30 days. There is no cost per click. This makes it one of the most cost-effective marketplace advertising formats available, and we recommend it for most eBay sellers as part of a balanced organic and paid strategy.

AYes. The Global Shipping Program (GSP) allows you to sell to buyers in 100+ countries by shipping to one UK facility, with eBay handling the international forwarding and customs. We set up GSP on your eligible listings, optimise titles for international search, and manage the additional customer service complexity that comes with cross-border transactions.

AYes. We have helped dozens of eBay sellers recover from Below Standard status. Our recovery plan typically involves identifying the root cause of the performance failure, implementing operational fixes to prevent recurrence, and a controlled strategy to build transaction volume and positive feedback to lift the performance metrics within eBay's evaluation window.

AYes. We manage eBay Stores at all subscription tiers (Basic, Premium, Anchor, Enterprise), including store category structure, promotional marketing, Markdown Manager, and the Store Newsletter. We also manage both fixed price (Buy It Now) and auction format listings, and advise on which format maximises sell-through rate for different product types.