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Logo Design Questionnaire

Please provide the details. Remember: there’s no need to rush through answering all of these questions! Your responses will ultimately determine your brand’s positioning, so this exercise should take some of your time. Your email will be recorded when you submit this form.

* Indicates required question

First Name *

Last Name *

Email *

Contact Number *

City *

Website URL

Business Information

Business Name *

Business Information *

Who are your main competitors? *

What do you like or dislike about your competitor’s branding? *

What sets your company apart from the competition? *

What are the strengths of your company?.

What are your weaknesses?.

What are the long-term goals of the company?

Target Audience

Who is the primary target audience? *

What is the target audience's age group? *

Where do most of your audience live? *

How do you plan to communicate with your target audience? *

Logo Details

Type your Company Name exactly as you wish it to be used in your logo *

Please provide a tagline or a slogan if you have one

Three messages your logo or brand needs to communicate

Are there logos and/or graphics that you really admire?

Do you have a particular font you would like to use for the logo

Any particular font you definitely do not want to use?

Do you have a particular font you would like to use for the logo

What colors represent your brand?

Are there any colors that you do not want to use?

Do you have specific images or icons that you wish to be in your logo?

Any specific images or icons that you wish NOT to be in your logo?

Brand Attributes & Imagery

How does your brand’s image fall between these opposing characteristics?

CharactersticFeminineMasculine

CharactersticSimpleIntricat

CharactersticGreyColorful

CharactersticConservativeExtravagant

CharactersticApproachableAuthoritative

CharactersticNecessityLuxury

CharactersticFunSerious

CharactersticProfessionalCasual

CharactersticFunSerious

CharactersticModernClassic

CharactersticSportyElegant

CharactersticExtremeSafe

Design

This format includes your company’s name in stylized typeface and/or your company initials in a simple shape.

Please supply a brief description of the design you have in mind and any other information that would be useful. *

Which one of these logo formats do you believe best represents your brand?

Logotype - This format includes your company’s name in stylized typeface and/or your company initials in a simple shape.Pictorial Mark -This mark includes literal or representative imagery to symbolize your brand.Abstract Mark - This format includes unique shapes or symbols to represent an idea or trait—often recognizable even without the company name.Emblem or Enclosure- This features the name or initials of the company, usually as part of a pictorial element or shape.Web 2.0- Common elements typically include vibrant colors, a subtle 3D feel, bold type, color transitions, shadows, gloss and reflection.Contemporary- Common elements include fresh colors, stylized imagery and clean type.Classic- Common elements include timeless colors, literal imagery and traditional type.Detailed/Stylized- Common elements include detail, textures, flowing lines and distinctive type.Complex illustration- These include a hand-drawn feel depicting a scene or character.

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