Professional SEO Audit Services That Uncover Real Ranking Issues

A technical SEO audit forms the foundation of any successful search strategy. Even the best content and backlinks will struggle to perform if search engines cannot properly crawl, interpret, and index your website. Our technical SEO audit focuses on identifying the hidden issues that silently restrict your site’s visibility and performance.

We begin by analysing crawlability and indexation to ensure search engines can access and understand your key pages. This includes reviewing robots directives, XML sitemaps, crawl depth, orphaned pages, and index bloat that can dilute your site’s authority. We also identify duplicate content issues caused by URL parameters, pagination, or improper canonical implementation.

Site performance is another critical component of our technical SEO audit services. We assess page speed, Core Web Vitals, server response times, and resource optimisation across both desktop and mobile devices. Slow loading pages not only hurt rankings but also drive users away before they convert.

Mobile usability is evaluated in depth, including responsive design issues, viewport configuration, tap target spacing, and mobile specific errors that impact user experience and rankings. With mobile first indexing now standard, this step is essential for sustainable growth.

We also audit structured data and schema implementation to identify opportunities for enhanced search visibility through rich results. HTTPS configuration, security issues, redirect chains, broken links, and error pages are carefully reviewed to ensure technical stability.

Every issue identified in the technical SEO audit is prioritised based on severity and impact. Instead of overwhelming you with raw data, we provide a clear action plan that helps your development team or SEO team implement fixes efficiently and correctly.

Our on page SEO audit focuses on how well individual pages are optimised to match search intent, target keywords, and user expectations. This is where relevance is built and where many ranking opportunities are often missed.

We analyse page titles, meta descriptions, headings, URL structures, and internal linking to ensure they are optimised for both search engines and click through performance. Pages that are under optimised, over optimised, or competing with each other are identified and flagged.

Content structure plays a major role in rankings and usability. We review heading hierarchy, content layout, readability, and keyword placement to ensure pages are easy to scan and aligned with how users consume information. Poor structure often leads to lower engagement, even when rankings are present.

Internal linking is evaluated to identify missed opportunities to distribute authority, guide users, and strengthen topical relevance. We map internal links strategically rather than treating them as isolated elements.

We also assess image optimisation, including alt text usage, file sizes, and relevance, ensuring visual content supports accessibility and SEO performance.

Each page is evaluated against search intent to determine whether it truly answers the user’s query. Informational pages trying to rank for commercial keywords or vice versa are identified as conversion blockers.

The result is a prioritised list of on page improvements that enhance rankings, improve engagement, and increase the likelihood of conversions without sacrificing content quality.

Our content and keyword audit goes beyond surface level keyword checks. It is designed to evaluate how effectively your website builds topical authority and attracts qualified organic traffic.

We start by analysing your current keyword footprint to understand what you already rank for, where visibility is declining, and where growth opportunities exist. Keyword cannibalisation issues are identified to prevent multiple pages from competing against each other.

Content gaps are mapped by comparing your site against competitors and search demand. This helps uncover topics and keywords your audience is actively searching for but your website does not yet address.

We assess content quality, depth, freshness, and relevance to determine whether pages meet modern search engine expectations. Thin content, outdated pages, and low value assets are flagged for improvement, consolidation, or removal.

Search intent alignment is a major focus. We evaluate whether your content matches informational, navigational, or transactional intent and provide recommendations to realign content accordingly.

Content structure, semantic relevance, and internal relationships between topics are reviewed to support stronger topical authority rather than isolated keyword targeting.

At the end of this audit, you receive a content and keyword roadmap that outlines what to optimise, what to expand, what to merge, and what to create next to drive sustainable organic growth.

Backlinks remain a key ranking factor, but not all links add value. Our backlink and authority audit focuses on understanding the quality, relevance, and risk profile of your link ecosystem.

We analyse your backlink profile to identify toxic, spammy, or unnatural links that may put your site at risk. Anchor text distribution is reviewed to detect over optimisation or unnatural patterns.

Authority metrics are evaluated to understand how your site compares with competitors in terms of trust and relevance. This helps identify authority gaps that limit your ability to rank for competitive keywords.

We also review referring domain diversity, link velocity, and historical trends to assess whether your backlink growth appears natural and sustainable.

Competitor backlink analysis is conducted to uncover link opportunities that are already working within your industry. This provides a realistic roadmap rather than generic link suggestions.

The outcome is a clear understanding of link risks, authority weaknesses, and ethical growth opportunities. Where required, we provide guidance on link clean up strategies and future link building priorities.

Search visibility alone does not guarantee results. A website can rank well and still fail to generate leads or revenue if users struggle to navigate, engage, or complete actions.

Our user experience and performance review focuses on how real users interact with your website and how those interactions impact search performance, engagement, and conversions.

We analyse navigation structure, page flow, and content accessibility to identify friction points that prevent users from finding information easily. Poor navigation often leads to higher bounce rates and lower engagement.

Engagement signals such as page layout clarity, content readability, and call to action placement are reviewed to ensure users are guided naturally towards conversion goals.

Performance metrics are assessed in relation to user behaviour. Slow pages, intrusive elements, and usability issues are identified as conversion blockers.

The final output of our user experience and performance review is a set of prioritised recommendations that connect SEO improvements with real user behaviour.

Instead of treating SEO and usability as separate disciplines, we align both to help your website attract the right visitors, keep them engaged, and convert them efficiently.