Pay-per-click costs are rising. Read any news and you will hear 'doubling and tripling' of bid costs across the major search engines. This coupled with a shortage of qualified supply makes the environment rich [...]
Optimizing your PDF files for search engines can lead to better visibility and increased visitor numbers, particularly if you have an e-book or technical manual useful to your target demographic. The optimization of PDF [...]
Mobile commerce has revolutionized the way people shop and pay for items. It allows customers to purchase goods and services from the comfort of their own homes or on the go. M-commerce is an [...]
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is one of the most effective tools to analyze your website. It offers insights into how [...]
What is Google Penalty? Google Penalty is the action taken by Google when it discovers that a website or webpage has violated its Webmaster Guidelines. These penalties can range from [...]
CTR stands for Click-Through Rate, a key metric used to measure the success of digital marketing campaigns. It measures the percentage of people who click on a link or advertisement after seeing it. A [...]
There was a lot of hubbub in the search engine optimization (SEO) community after Google released an update on August 25 called the helpful content update (HCU) which made its rounds till September 9. [...]
The competition to appear at the top of Google's search engine results pages (SERPs) is fierce, especially in popular industries like dentistry. But with a little know-how and some effort, it is possible for [...]
Any good SEO strategy will involve link building. It is the process of getting other websites to link back to your site. The benefits of link building are twofold. First, it helps to increase [...]
It is essential that your dental website loads quickly. Studies have shown that even a one-second delay in page load time can result in a 7% decrease in conversions. This means that if your website [...]
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